OUR TEAM

  • Ely Friedman

    FOUNDER & MANAGING DIRECTOR

    ELY@TRUCECA.COM

    Ely founded Truce Capital Advisors after serving as the Director of M&A for a regional accounting firm for 5+ years. Prior to that, he served multiple groups at Bank of America and with another boutique investment bank.

    Ely joined the financial services industry immediately after graduating from Queens University of Charlotte in North Carolina, where he was a two-sport college athlete. His experience is focused primarily on lower middle-market businesses generating less than $250 million in annual sales.

    Ely is an avid outdoorsman who enjoys hunting, hiking, and staying active with golf and tennis. Ely maintains an admirable workout routine, largely with the local F3 charity group where he held leadership roles. Ely is incredibly responsive and dedicated to his clients / referral partners. When Ely isn’t supporting his clients, he’s enjoying time with his wife and daughter.

  • Ryan Berning

    DIRECTOR

    RYAN@TRUCECA.COM

    Ryan is a Director and founding member of Truce Capital Advisors. He is an accomplished professional with broad transactional and investment experience across the private equity and M&A spheres.

    Prior to joining Truce, Ryan worked at a large private-equity backed company (BrightView - Shore Capital Partners) where he led seven (7) acquisitions. Prior to BrightView, he worked at Liberty Hall Capital Partners, a private equity group with ~$550 million in assets under management. Prior to Liberty Hall, Ryan worked at Harris Williams and SunTrust Robinson Humphrey (now Truist) where he focused on Mergers & Acquisitions advisory services for businesses between $100 million and $2 billion.

    Ryan is a local Cincinnati native and a St. Xavier graduate. Ryan graduated from the University of Richmond, where he played Division I Lacrosse. Socially, Ryan enjoys golfing, coaching, and spending time with his friends and family.

  • Bryan Setz, CPA CVA CFE

    MANAGING DIRECTOR

    BRYAN@TRUCECA.COM

    Bryan is a seasoned professional with over 15 years of experience in public accounting. He has worked with both international and regional accounting firms, gaining a deep understanding of the financial and accounting landscape.

    Throughout his career, Bryan has developed a strong expertise in valuation advisory services. He holds three professional certifications, including being a Certified Public Accountant (CPA), Certified Valuation Analyst (CVA), and Certified Fraud Examiner (CFE). These certifications reflect his commitment to excellence and his dedication to providing accurate and reliable financial analysis.

    Bryan's passion for helping closely held business owners navigate through complex financial transactions led him to specialize in valuation services. Over the past 10 years, he has valued hundreds of businesses, ranging from small enterprises to billion-dollar companies. His experience spans across industries such as restaurant and hospitality, construction and real estate, and manufacturing and distribution.

    Beyond his professional accomplishments, Bryan is a family-oriented individual who values quality time with his wife and three boys. He finds solace in the outdoors and enjoys playing sports, which reflects his energetic and competitive nature.

    With his extensive experience, expertise, and commitment to providing exceptional service, Bryan is a trusted advisor in the field of valuation advisory. He brings a personalized approach to each engagement, ensuring that his clients' needs are met and their financial goals are achieved.on goes here